The president, Rory Brown said that the company has increased its revenue by 17% YOY in 2017 and is profitable.īleacher Report has made constant efforts to grow revenue through non-traditional, integrated marketing and promotional programs with advertisers and agencies. The million visitors essentially mean impressive advertising revenues. These sites attract millennial visitors every day and direct them to the. While there are hundreds of other user-generated sport content websites out there, BleacherReport stands out against them due to their partnerships with CBS, the LA Times, and other large regional and national media outlets. Where they are today?īleacher Report is among the world’s top 10 sports websites, reaching 250+ million users across the globe. On top of that, the pressure and criticism from the top media outlets were deflating, to say the least. In fact, thousands of editors worked round the clock to ensure the veracity of the information. Think about maintaining content-quality when there are millions of contributors. That being said, the growth wasn’t easy at all. Don’t you think the audience will get excited when they are given a platform to critique and discuss with each other online? If you’re wondering how they did it, we would say the answer in just a word – Community.Īs obvious it seems, sports websites rely on fans and followers. When they launched in beta, supposedly around 2006, they were able to attract 400,000 visitors. After college, they decided to build a product to solve the pain point – Bleacher Report. Four friends (who are, of course, sports fans) found it difficult to raise their voices and keep up with like-minded fans. The Bleacher Report has started its website (to be frank, a blog) back in 2007 with no prior online presence and followers. It’s convenient to look at the obvious-side of the publisher and say, ‘well they’ve been acquired by the TBS (Turner Broadcasting Systems) and so, they can get $100 million just to do social media distribution’. This means we all can bag a lot of lessons from it. – The uphill battle faced by the publisher, especially against the likes of ESPN, NBC, etc. It’s not easy to raise funds and continually build a community when the market is collapsing. – They were born and raised in the midst of the 2008 financial crisis. Though they’re not a bootstrapped publisher and has been raising funds for years, we decided to cover their story because of two reasons. It is a modern blogging platform made for sports lovers by sports lovers. Bleacher Report is a premier digital destination for millions of sports fans where they can create, collaborate and celebrate the sports they love – Basketball, Golf, football, you name it.
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