![]() ![]() It’s less common knowledge exactly how many words (and keywords) Google makes of an image. It has become a common place to say that an image is worth a thousand words. And I don’t mean that in the classic “an image is worth a thousand words” metaphorical sense, but in that so much of the content and of the way content is structured has to do with the use of images as lines in an imaginary dialogue, with text embedded in those images. But let’s go back to the original question: why should we care about text that is embedded in pictures (other than logos)? The best answer is probably that… that’s just how people talk over the Internet nowadays. Obviously, there’s some interest in this. Other brand-related examples come to mind, mostly in the form of online image advertisements. This is probably why there already is patented a technology that does exactly this. ![]() Sure, it’s probably just another iteration of the brand name in many cases, but it’s a relevant reiteration of it. Logos are basically text information, in a lot of cases, but in image form. What’s the case for photo-embedded text? There are several intuitive scenarios that come to mind, out of which the case of logos seems like the most obvious. And as Google is making increasingly significant efforts in the direction of image recognition technology, having recently acquired DeepMind, it’s hard to believe that photo-embedded text is not an area of interest. In this long and (we hope) interesting article we did some interesting experiments in order to understand how Google is approaching the image search matter and to see what the implications for the SEO and digital marketing field are. At the same time, the question if text embedded in photos “can’t be read by search engines” remains. #My photos google series#In fact, the conventional wisdom seems to be that search engines do not take into account photo-embedded text (assuming they can read it at all) and that the practice of embedding text in photos is generally a bad idea for a series of other non-SEO reasons (mostly having to do with accessibility of the information for the user). ![]() It is pretty much agreed that Google can and probably does read metadata embedded in photos, though whether that influences SEO in any way is still disputed. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |